10 Reasons for Nexus 7 Defeating Kindle Fire
Selasa, 18 Desember 2012
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According to an analytical article published by eWeek, Amazon's Kindle Fire tablet sold very well during the Christmas holiday last year. However, its sales volume dropped after that period. And now Kindle Fire is challenged by a potential competitor-Google's Nexus 7. Nexus 7 will compete with Kindle Fire in terms of price and size of display screen. The followings are 10 reasons for Google's Nexus 7 defeating Amazon's Kindle Fire.
1. Design, An Essential Factor.
Compared with the design quality of Nexus 7, Amazon's Kindle Fire is inferior to it. Amazon designed its Kindle Fire in an ordinary way in that it wanted to reduce its price. Yet, Google manages to reduce the price of Nexus 7 without sacrificing its external appearance and aesthesis, which comforts consumers.
2. Parameter of Price
When Kindle Fire first came into the market last year, it showed its price value by selling $199 only. However, with the improvement on devices, its value dropped. Currently, consumers know that the price for the product is reasonable, yet Nexus 7 can also be sold at this price. Apart from this, Kindle Fire needs improving.
3. The Price of $199 Makes No Difference to Some Consumers
When Google's Nexus 7 priced $249 came to the market, some people are worried about its feasibility. But that's not the case. The Nexus 7 in the price of $199 caters to those consumers who want to buy a cheap one. But the 16GB version of Nexus 7, costing more than $50 than the former, is out of stock. Google Play Store says that the 16GB version of Nexus 7 has been sold out. Maybe it is not a bad idea for Google to sell its Nexus 7 in a higher price than that of Kindle Fire, more than $50.
4. A Powerful Tegra 3 Processor
Google's Nexus 7 is installed with a quad-core Tegra 3 processor. This processor has high performance and reliability that most of manufacturers haven't developed. Consumers know clearly that Nexus 7 is more powerful that Kindle Fire.
5. A New Operating System
Another advantage Nexus 7 has is its latest Android 4.1 (Jelly Bean) operating system. This means that consumers can get a tablet with the latest and most powerful capacity supported by Android. The price of $199 is, indeed, very low. Kindle Fire, however, falls behind due to its shortage of the latest software.
6. Google's Marketing Ability
Google is very keen on marketing its own products. It finds a proper method in marketing its products, which makes it dominate the field of searching, strengthens its advertisement and enables Android to take the lead among its competitors. Nexus 7 benefits the most from Google's marketing strength. Amazon, however, doesn't have the marketing ability as powerful as Google's, and that is the case with its tablets.
7. More Familiar Software Experience
Amazon earns compliment because it adopted the standard Android to be its own operating system. However, considering the success of Nexus7, consumers are likely to expect smartphone being installed with Android system. In the field of tablet PCs, more familiar experience tends to win out.
8. Never Forget Smartphone
Although this problem is always ignored, the main point is that the success of tablets contributes to a new and powerful smartphone. In most cases, consumers will buy smartphones first. If they like them, they will buy a tablet matching the smartphone. If not, they will buy other products. Yet, Amazon doesn't have its own smartphone, while Google does. This is where the problem lies in.
9. Does Kindle Brand Make Effect?
Things may go contrary to Amazon's wishes as it named its tablet Kindle Fire?. Kindle Brand is famous for Ebook reader, while Google's Nexus brand is relevant to mobile devices of high quality. Brand is of great importance. Yet, it seems that Amazon neglect this aspect.
10. Brands of the Two Companies
Here refers to the difference between Amazon and Google. Amazon is famous for retailing with its other aspects no so popular; Google is famous as a searching and advertising company who has been the synonyms for mobile products. The difference assists Google to promote its attraction but strikes Amazon's products instead.
1. Design, An Essential Factor.
Compared with the design quality of Nexus 7, Amazon's Kindle Fire is inferior to it. Amazon designed its Kindle Fire in an ordinary way in that it wanted to reduce its price. Yet, Google manages to reduce the price of Nexus 7 without sacrificing its external appearance and aesthesis, which comforts consumers.
2. Parameter of Price
When Kindle Fire first came into the market last year, it showed its price value by selling $199 only. However, with the improvement on devices, its value dropped. Currently, consumers know that the price for the product is reasonable, yet Nexus 7 can also be sold at this price. Apart from this, Kindle Fire needs improving.
3. The Price of $199 Makes No Difference to Some Consumers
When Google's Nexus 7 priced $249 came to the market, some people are worried about its feasibility. But that's not the case. The Nexus 7 in the price of $199 caters to those consumers who want to buy a cheap one. But the 16GB version of Nexus 7, costing more than $50 than the former, is out of stock. Google Play Store says that the 16GB version of Nexus 7 has been sold out. Maybe it is not a bad idea for Google to sell its Nexus 7 in a higher price than that of Kindle Fire, more than $50.
4. A Powerful Tegra 3 Processor
Google's Nexus 7 is installed with a quad-core Tegra 3 processor. This processor has high performance and reliability that most of manufacturers haven't developed. Consumers know clearly that Nexus 7 is more powerful that Kindle Fire.
5. A New Operating System
Another advantage Nexus 7 has is its latest Android 4.1 (Jelly Bean) operating system. This means that consumers can get a tablet with the latest and most powerful capacity supported by Android. The price of $199 is, indeed, very low. Kindle Fire, however, falls behind due to its shortage of the latest software.
6. Google's Marketing Ability
Google is very keen on marketing its own products. It finds a proper method in marketing its products, which makes it dominate the field of searching, strengthens its advertisement and enables Android to take the lead among its competitors. Nexus 7 benefits the most from Google's marketing strength. Amazon, however, doesn't have the marketing ability as powerful as Google's, and that is the case with its tablets.
7. More Familiar Software Experience
Amazon earns compliment because it adopted the standard Android to be its own operating system. However, considering the success of Nexus7, consumers are likely to expect smartphone being installed with Android system. In the field of tablet PCs, more familiar experience tends to win out.
8. Never Forget Smartphone
Although this problem is always ignored, the main point is that the success of tablets contributes to a new and powerful smartphone. In most cases, consumers will buy smartphones first. If they like them, they will buy a tablet matching the smartphone. If not, they will buy other products. Yet, Amazon doesn't have its own smartphone, while Google does. This is where the problem lies in.
9. Does Kindle Brand Make Effect?
Things may go contrary to Amazon's wishes as it named its tablet Kindle Fire?. Kindle Brand is famous for Ebook reader, while Google's Nexus brand is relevant to mobile devices of high quality. Brand is of great importance. Yet, it seems that Amazon neglect this aspect.
10. Brands of the Two Companies
Here refers to the difference between Amazon and Google. Amazon is famous for retailing with its other aspects no so popular; Google is famous as a searching and advertising company who has been the synonyms for mobile products. The difference assists Google to promote its attraction but strikes Amazon's products instead.
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